WhatsApp Revenue Attribution
This Month
Revenue Impact Summary
Total Revenue via WhatsApp Orders
₹2.34 Crore
% of Total Secondary Sales
42%
Month-over-Month Growth
+18%
Revenue by Order Source
WhatsApp Direct₹2.34 Cr (42%)
SFA App Orders₹1.89 Cr (34%)
Phone/Call Orders₹0.89 Cr (16%)
Walk-in/Counter₹0.45 Cr (8%)
AI-Driven Revenue Insights
"AI Suggested Orders" Conversion
Suggestions sent
1,245
Accepted
834 (67%)
Revenue generated
₹45.6 Lakhs
Avg order value lift
+23%
Scheme Upsell via WhatsApp
Retailers informed about near-threshold
456
Retailers who increased order to qualify
312 (68%)
Incremental revenue
₹28.4 Lakhs
Saved Revenue (Churn Prevention)
At-risk retailers engaged via WhatsApp
89
Retailers retained
67 (75%)
Estimated saved monthly revenue
₹12.3 Lakhs
Top Performing Conversations
Highest value orders originating from WhatsApp this month
1.
Rajesh Kumar (SO) → Modern Bakery Hub
₹1,45,000
AI helped: Suggested seasonal bundle, applied scheme
2.
Priya Singh (SO) → Metro Supermart
₹98,500
AI helped: Detected bulk inquiry, routed to key accounts
3.
Amit Sharma (SO) → Gupta Retail Chain
₹87,200
AI helped: Recognized returning high-value customer