RK

Return Rate Trends

Overall Return Rate:5.8%(Target: <6%)
Batch quality issue detected & resolved at Week 4

Return Reason Analysis (AI-Categorized)

From WhatsApp Conversations
🕐Near Expiry
45%
AI Insight: "Avg days-to-expiry at return: 2.3 days. Consider FEFO enforcement alerts to retailers"
📦Damaged in Transit
28%
AI Insight: "Route RTN-12 has 3x damage rate. Recommend vehicle inspection for van V-087"
Wrong Product
15%
AI Insight: "78% involve SKU confusion: BRD-400W vs BRD-400WM. Add color coding?"
🤔Quality Issues
12%
AI Insight: "Mentions of 'taste change' up 34% in last week. Alert R&D team for investigation"

Batch-Wise Quality Tracking

Batch IDProductReturn %StatusAction
BRD-1218-CBread White
23%
Hold
CAK-1217-BChoco Cake
11%
Watch
RSK-1216-ARusk Premium
4%
Normal-
BRD-1215-DBread Multigrain
3%
Normal-
🤖

AI Alert:

Batch BRD-1218-C from Production Line 3 showing abnormal return pattern. Common feedback: "Texture issue"

Recommendation: Halt distribution, conduct quality audit