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Chandigarh region showing 23% growth. Consider expanding van coverage in Sector 22-35 area.
Total Revenue
₹142.5 Cr
+12%YoY
Secondary Sales
₹89.3 Cr
+8%vs ₹82.7 Cr last period
Active Retailers
10,847
+156new this month
Coverage: 85%
Fill Rate
94.2%
+2.1%vs last period
Target: 95%
Returns Rate
5.8%
↓1.2%vs last period
Target: <6%✓
Revenue Trend
Primary vs Secondary Sales
Primary
Secondary
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Regional Performance
Achievement vs Target
Punjab112%
Delhi NCR108%
Haryana102%
Chandigarh95%
Rajasthan78%
>100%
80-100%
<80%
Product Category Mix
Revenue Distribution
₹142.5
Cr
Bread
45%Biscuits
25%Cakes
15%Rusk
10%Others
5%Sales Force Productivity
Average Metrics
Calls per Day
12.4
Target: 15
Lines per Call
4.2
Value per Call
₹3,450
Strike Rate
78%
Top Performing Regions
Based on revenue achievement
Punjab
₹42.5 Cr
+18%
Target: 112%
Delhi NCR
₹38.2 Cr
+15%
Target: 108%
Haryana
₹28.4 Cr
+12%
Target: 102%
4
Chandigarh
₹18.6 Cr
+10%
Target: 98%
5
Rajasthan
₹15.2 Cr
+6%
Target: 85%
Top Sales Officers
Based on order value
Vikram Singh
Chandigarh
₹45.2L
342 orders
Priya Sharma
Ludhiana
₹42.8L
318 orders
Amit Kumar
Delhi
₹41.5L
305 orders
4
Neha Gupta
Gurgaon
₹38.9L
289 orders
5
Rajesh Verma
Jalandhar
₹36.2L
276 orders