Verma General Store
Churn Risk: 89%Days since last order: 14Last order: Rs.1,200 (was avg Rs.3,500)
AI Analysis
Risk Factors Detected:
- Order frequency dropped from 4x/week to 1x/week
- Last 3 orders had delivery complaints
- Competitor "Britannia" mentioned in last conversation
- Payment terms request was denied 3 weeks ago
Similar Retailers Who Churned:
- • 78% had delivery issues as primary trigger
- • Avg time from first decline to churn: 21 days
- • This retailer is at Day 14 of decline pattern
Recommended Recovery Actions
IMMEDIATE
Send personalized win-back offer
"Verma ji, aapke liye special offer - next order par 10% extra discount + priority delivery guarantee! 🎁"
THIS WEEK
ASM call to address delivery concerns
Talking points generated:
- • Apologize for past delivery delays
- • Offer dedicated delivery slot (Mon/Thu 10 AM)
- • Discuss credit limit enhancement (Rs.5K to Rs.8K)
IF NO RESPONSE
In-person visit by SO with samples
Suggested: New product samples (Christmas Special Cake) + Display stand offer (counters competitor)
67%
Success Probability
If Action 1 sent within 24 hours. Similar interventions saved 45 retailers last quarter.